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The Brief
Once focused on a MICE clientele, Château de Montvillargenne struggled to attract guests beyond the work week. To broaden its audience and reenchant the property, the 369° group initiated a major transformation. Agency Triple B conceived Jeanne & The Forest, a hybrid concept blending work, disconnection, and emotion.
MIC[e] handled the operational implementation of the project: from construction to OS&E, F&B, photoshoots, and brand materials, turning the château into a five-star bleisure* destination.
Our mission: to bring this concept to life in the real experience. From OS&E to service rituals. From choosing a curtain to selecting a tea. From a lifestyle shoot to a uniform embroidery. To implement, with precision, without ever betraying the soul of the place.
* "Business & Leisure", the practice of combining a work trip with leisure activities
Our scope of work
01.
Conceive your concept
- Construction site management
- Architectural support with Studio Chantal Peyrat
- Selection and ordering of all FF&E & OS&E
- Collaboration with Codage for the spa product line
02.
Developing your idea
- Creation of F&B menus aligned with the Jeanne universe
- Design of signature tableware
- Uniform design (including Lacoste collaboration)
- Lacoste
- Implementation of operational tools and in-situ signage
03.
Perpetuate your brand
- Creation of the graphic universe and its variations: print, digital, goodies
- Coordination of photo & video shoots
- Development of the launch strategy
- Team training & storytelling coaching
Moodboard - Jeanne & The Forest
Once upon a woman…
In the corridors of the château, a whisper rises… Jeanne has arrived. The rebellious child of a palace and a coworking space, Jeanne & The Forest embodies a new vision of hospitality, a hybrid place to recharge, work, learn, and slow down, in the heart of the Chantilly forest.
Né au siècle dernier sous l’impulsion de Jeanne Léonino de Rothschild, le Château de Montvillargenne a traversé les âges, tour à tour demeure familiale, quartier général, noviciat puis hôtel.
Born in the last century under the impetus of Jeanne Léonino de Rothschild, Château de Montvillargenne has lived many lives, family home, headquarters, novitiate, hotel. Today, a new Jeanne takes over. Jeanne & The Forest doesn't rewrite history; it continues it.
CREATING OBJECTS THAT SPEAK
Linear illustrations, botanical textures, tones inspired by the autumn forest. Each piece delicately communicates the world of Jeanne & The Forest. From tote bags to stationery, signage to slippers, MIC[e] brings Jeanne to life in every detail of daily life.
CREATING OBJECTS THAT SPEAK
Linear illustrations, botanical textures, tones inspired by the autumn forest. Each piece delicately communicates the world of Jeanne & The Forest. From tote bags to stationery, signage to slippers, MIC[e] brings Jeanne to life in every detail of daily life.
On the F&B side, MIC[e] reimagined the menus around a more generous, contemporary cuisine, subtly twisted with Asian influences. The Social Club, the beating heart of Jeanne & The Forest, offers a fluid culinary experience from morning to evening.
To embody this signature, MIC[e] designed bespoke, elegant tableware and sourced all OS&E.
In the rooms and treatment spaces, Jeanne expresses herself through textures, materials, and rituals: a personalized Codage product line, signature diffusers.
Studio Chantal Peyrat guided this vision across all aspects of the interior architecture. Volumes, materials, furniture, everything was reimagined in the spirit of a botanical, understated elegance.
Jeanne & The Forest is not just a place, it's an invitation to work differently, to slow down, to feel. Your new go-to spot, just outside Paris.