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Le Brief
At La Tartane, summer is an art de vivre. Nestled between the beaches of Pampelonne and the vibrant heart of Saint-Tropez, this iconic hotel from the 369° Hôtels-Maisons group reinvents each season as a new chapter. For several years, MIC[e] has been accompanying this seasonal transformation, combining operational excellence, art direction, and brand storytelling.
Each year, MIC[e] marks the operational launch of the season, activating the levers that turn a place into a concept, a concept into a brand, and a brand into a destination. A 360° partnership to make every summer a season like no other.
Our scope of work
1.
Implement your project
- Creation of a new dedicated breakfast and lunch area
- OS&E selection and ordering: menu holders, embroidered napkins, beach baskets
- Redesigned uniforms with custom embroidery
- Event curation: Soleil Ado evening × Kate Yvorra
2.
Perpetuate your brand
- Creation of the graphic universe and its variations: print, digital, goodies
- Brand activation: Château Sainte Marguerite partnership (Pernod Ricard)
Moodboard - Tartane Saint Tropez
OBJECTS WITH A MEDITERRANEAN ACCENT
Sunny colors, coastal-inspired patterns, natural textures: every element captures La Tartane's warm and relaxed atmosphere. The visual universe is expressed through a selection of pieces thought out down to the smallest detail: embroidered beach baskets, coral-lined menu holders, matching chopstick holders, carefully selected tableware...
A range of variations designed to extend the experience right down to the simplest gestures.
The F&B experience
For this new season, MIC[e] has refurbished an unused shed to create a five-star breakfast area. Nestled in the gardens, this spot extends La Tartane's intimate atmosphere from the very first hours of the day.
On the activation side, a tailor-made collaboration with Pernod Ricard and Château Sainte Marguerite enriches the beverage offer, in a refined Mediterranean spirit of relaxed elegance.
To bring evenings to life, MIC[e] orchestrated a series of tailor-made events, including festive dinners signed by Kate Yvorra, in a Provençal atmosphere.
A singular place: a home-like spirit, effortless elegance, sincere hospitality. Summer is on. Tartane is open.
Read more
Official Tartane website
Press review